📌 Brand Manager – inDrive

🚗 About inDrive

inDrive is a global mobility and urban services platform that not only challenges injustice in ride-hailing but also unlocks opportunities for local communities by reducing economic inequality.

Our core ride-hailing service empowers both passengers and drivers to set their own fair prices, fostering a more transparent and flexible approach to urban mobility.

Beyond transportation, we have expanded into delivery, fintech, and other services, all built on the same fair-deal principles.

🎯 What You Will Be Doing

✅ Develop strategy & messaging

• Develop and execute compelling communication strategies and messaging frameworks.

✅ Adapt & localize brand communications

• Collaborate with regional teams to adjust global campaigns for local relevance.

✅ Cross-functional coordination

• Coordinate with product, PR, and government relations (GR) teams to deliver the right message to the right audience.

✅ Market research & analysis

• Conduct consumer research and analyze cultural and competitive landscapes in key markets.
• Evaluate the effectiveness of marketing activities and brand metrics, proposing improvements.

✅ Brand consistency

• Develop and enforce brand guidelines across all touchpoints.

✅ Product launches

• Support the launch of new products and services, shaping their positioning in the market.